Down the Rabbit Hole, UCARGO headline-sponsors Experience UK’s IAAPA opening night

On Monday 21 September 2026, IAAPA Expo Europe week began with a trip down the Rabbit Hole, and UCARGO was proud to be the evening’s headline sponsor.

The Rabbit Hole was Experience UK’s Alice in Wonderland-themed Opening Night Mixer, held at The Lockdown Room, London City Island. It brought hundreds of people from across the international attractions and experience economy together the night before the show floor opened.

A night that got curiouser and curiouser

The event sold out weeks ahead, with a final 20 tickets released to a waiting list. Those who made it through the looking glass found:

• Wonderland characters roaming the venue
• themed cocktails and drinks
• karaoke pods from SingPods
• The Flash Pack transforming guests into Alice or the Mad Hatter
• giveaways and a few surprises along the way

The whole evening was created by JR Creative Group, right down to the flowers, which did indeed have faces.

Thank you

A huge thank you to Experience UK, JR Creative Group, SingPods and The Flash Pack for a wildly successful night, and to everyone who came along. The UCARGO team had the most excellent time.

For us, the night was a celebration of the entertainment industry pulling together to show what it can do. It is the same industry we move rides, shows and immersive builds for, every day, through UCARGO Live.

The next morning, it was straight to ExCeL London for IAAPA Expo Europe. Read how the week went.